GPSR checklist for Shopify stores
Use this checklist to bring an existing Shopify catalogue in line with the General Product Safety Regulation. It follows the order most stores find practical: collect data, show it, document it, and be ready for incidents.
In short
- Collect per product: manufacturer, EU responsible person if needed, type, identifiers, photos and warnings.
- Show the Article 19 information on every product page in every market language.
- Keep the risk analysis, technical documentation and supplier agreements available for ten years.
- Set up a contact point and a process for accidents, complaints and recalls.
1. Map your catalogue
- List all products sold to EU consumers. Exclude food, medicines and other categories outside the GPSR.
- Note which products are covered by specific EU rules (toys, cosmetics, electrical equipment, personal protective equipment). Those rules apply in addition.
- For each product, note your role: manufacturer (your own brand), importer (you bring it into the EU) or distributor (you buy from an EU business).
2. Collect the data for each product
| Field | Required when | Source |
|---|---|---|
| Manufacturer name and trade mark | Always | Product label, supplier |
| Manufacturer postal and electronic address | Always | Supplier |
| EU responsible person: name, postal and electronic address | Manufacturer outside the EU | Importer or authorised representative |
| Type or model | Always | Product label |
| Batch or serial number system | Always on the product (Art. 9(5)) | Manufacturer |
| GTIN, SKU or other identifier | Recommended | Barcode, your system |
| Product photos per variant | Always (Art. 19(c)) | Your own photography |
| Warnings and safety information | When the product carries any | Label, packaging, leaflet |
| Translations of warnings | For each market language | Reviewed translations |
3. Show it on the product page
- Add a visible GPSR block on every product page (manufacturer, responsible person, identifiers, warnings).
- Check it on mobile, on every variant and in every storefront language.
- Do not rely on a PDF download or on the information printed on the parcel.
- Keep the block outside the editable marketing description so that copy changes do not remove it.
4. Keep the documents
- Manufacturers: an internal risk analysis and technical documentation, kept for ten years after the product is placed on the market (Article 9).
- Importers: a copy of the technical documentation available to authorities, also for ten years (Article 11).
- Everyone: supplier details and invoices. On request you must be able to name the economic operator that supplied you and any business you supplied, for six years (Article 15).
- The written mandate with your authorised representative, if you have one.
5. Be ready for incidents
- Give customers a way to contact you about safety, such as a phone number, email address or contact form (Article 9(11) requires manufacturers to offer publicly available channels for consumers to submit complaints).
- Decide who in your business handles safety complaints and accidents.
- Know how to notify authorities: dangerous products and accidents are reported through the Safety Business Gateway.
- Have a recall template ready. The GPSR (Articles 35 to 37) sets rules for recall notices and remedies for consumers.
- Check the Safety Gate alerts for products similar to yours.
6. Review regularly
- When you add products, collect the GPSR data before you publish.
- When a supplier changes, update manufacturer and responsible person details.
- Once a quarter, run a report of products with missing fields.
Good practice: make the GPSR fields mandatory in your product creation process, so that new listings cannot go live without them.
Sources
- Regulation (EU) 2023/988 (GPSR), EUR-Lex
- EU Safety Business Gateway (report dangerous products)
- Safety Gate: the EU rapid alert system for dangerous non-food products
This guide explains EU rules in general terms and is not legal advice. National rules and guidance can add requirements. Check the sources and, for your specific products, ask a lawyer or the competent authority. Last checked 31 October 2026.